![]() ![]() As opposed to permanent tattooing, where large pools of clumped-together ink particles resist being broken down by the body’s immune system, Ephemeral’s ink dissolves over time. The team - none of whom are tattoo artists - spent more than six years developing their proprietary ink, testing out more than 50 formulations to find one that faded in an aesthetically pleasing way. Sakhai’s co-founders - Brennal Pierre, 42, Vandan Shah, 33, and even CEO Jeff Liu, 33 - all come from similar backgrounds, having grown up in traditional immigrant households. “It’s unleashed the ability that I have to tell my story, my values, on my own body through this artform,” Sakhai said. Woman gets tattoo remotely from robotic arm in ‘world first’ As a college freshman at NYU, he decided to rebel and get one anyway - but he quickly changed his mind, afraid to commit to a design forever. The 24-year-old grew up Persian-Jewish in Great Neck, LI, and his religion explicitly prohibits getting tattooed. Liu got his dog tattooed in December, while Sakhai had his sun design done in February. ![]() Jeff Liu (left) and Josh Sakhai (right) show off their recently done Ephemeral tattoos. “While there is a time and place for permanence … there are millions of people who, like, wouldn’t engage [with tattooing} because of that,” Ephemeral’s co-founder Josh Sakhai told The Post. The founders say that they’re hoping to attract a slew of first-time clients to the world of tattooing, from the body-modification-curious to people, like themselves, who come from conservative backgrounds. The only difference is the studio’s patented, “made-to-fade” product, which lasts in the skin for somewhere between nine to 15 months. Stick-on, wash-off styles these are not - the artists use real tattoo guns to plunge ink into their customers’ bodies. ![]() Welcome to the aptly named Ephemeral Tattoo: an 1,800-square-foot space with five artist stations, opening March 25. Tattoo parlors are a dime a dozen in alternative-friendly Williamsburg, but a new spot stands out for its promise of semi-permanent designs. Have no fear: This tattoo ink is made to disappear. I got a tattoo of Calvin Klein underwear - to always look like I’m wearing them Millennials are warning Gen Z not to make the same tattoo mistakes I didn’t want my tacky ring tattoo lasered off - so I had it cut outįan roasted for ‘tacky as hell’ Taylor Swift back tattoo ![]()
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